Burger King Gets 30,000 New Twitter Followers After Hackers Rebrand as McDonald’s
Burger King’s Twitter account was hacked last night and rebranded as McDonald’s, with the account sending out a series of McDonald’s-centric tweets.
Burger King has since regained control over its Twitter account, however it now has 30,000 more followers than it did pre-takeover. The hacking incident has also led to a wave of publicity on both social and traditional media.
A blog post on The Wall states that the account had not been particularly active prior to the hack, sending out only 1,272 tweets, and had only a fraction of the followers(80,000) of its rival McDonalds (964,981), which has sent in the region of 10,000 tweets. Burger King now has 111,236 followers on Twitter.
Burger King asked Twitter to suspend its account after initially having lost control. At that time Burger King’s Twitter profile picture had been replaced by the McDonald’s logo, and the background image had been changed to McDonald’s new Fish McBites. Starting with the message, “Just got sold to McDonalds because the whopper flopped”, the account went on to tweet drug references and foul language.
A spokesperson for Burger King said: “It has come to our attention that the Twitter account of Burger King brand has been hacked. We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologise to our followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.”
Meanwhile, McDonald’s tweeted: “We empathise with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”
Upon regaining control of its account, Burger King tweeted: “Interesting day here at Burger King, but we’re back! Welcome to our new followers. Hope you all stick around!”
Nobody has claimed responsibility for the incident at this point.